Instagram Teen Accounts

I led the launch of Communities on WhatsApp, a global campaign celebrating bringing people together over shared experiences & interests.

Live Action: Vero Von / Landia
Editorial + Animation: Alejo / Landia
Color: Trafik
Mix: Lime
Music: Sonido

WhatsApp: Communities Product Launch

I led the launch of Communities on WhatsApp, a global campaign celebrating bringing people together over shared experiences & interests.

The target market for the product launch was Brazil, India, Indonesia, and the UK which posed a big challenge for production as India and Brazil are two diametrically opposed markets, visually & culturally. We didn’t have budget to split the shoot up between two locations, so we offered a creative solution: we would double shoot 4 of the spots and the remaining 3 spots would be 'global’ meaning, they would be culturally sensitive to both Brazil & India.

We produced 8x :15 films, 50 stills, and 2x animated :6s localized across 5 global markets resulting in over a whopping 1000+ final deliverables — *BUT IT NEVER SHIPPED! Product changes delayed the ship past a viable campaign launch date & our work has been absorbed into the content library.

Live Action: Vero Von / Landia
Editorial + Animation: Alejo / Landia
Color: Trafik
Mix: Lime
Music: Sonido