Interrupt Magazine

The Strategy: How do you transform a singular viral moment into a collective movement? Following Cameron Russell’s TED Talk on privilege, we engineered a participatory media model that inverted the traditional editorial hierarchy. The goal was to replace the gatekeepers with the subjects, handing the keys of a high-end publication to a new community for every issue.

My Role: I joined Cameron to help architect the infrastructure of the magazine and refine its creative DNA. My work focused on identifying and scouting the guest editors and artists— activists and storytellers—who would lead stories in the issue. I acted as the bridge between Cameron’s vision and the creators themselves, resourcing them with professional production assets to ensure their stories were told with the polish and impact.

Vogue: Make These Women Famous

The Strategy: Celebrity is one of the world’s most powerful currencies. We set out to redirect that capital toward the people who actually need it: frontline climate leaders. In partnership with Vogue, we leveraged a 100-million-person social reach to hijack the digital spotlight. By having global icons share the portraits, handles, and stories of thirteen "Climate Warriors," we turned a passive fashion audience into an engaged network of activists.

My Role: I served as the production lead and creative filter, ensuring that every element of the high-stakes shoot laddered back to the brand identity we were building for Cameron and Space Made Studios.

Executive Producer: Cameron Russell
Creative Producer: Shae Mermis
Director: Damani Baker
Photographer: Inez and Vinoodh