Repartee!

The Strategy: Social isolation in 2020 didn't just stop physical proximity; it stalled the art of conversation. I developed Repartee! as a strategic response to the friction of virtual dating—a low-stakes, high-engagement game designed to bypass small talk and force immediate connection. By leveraging a minimalist "Agree or Disagree" framework, I created a social engine that turned the digital void of a screen into a space for personality-driven debate.

My Role: I designed the visual identity and wrote the prompt library, focusing on "opinion-as-identity" across eight distinct categories—from Culture & Politics to Dating & Sex. I managed the project’s growth from a pandemic pivot into a commercial asset; the Instagram presence was discovered by a Chicago-based ad agency and licensed for Chili’s national social content.