I am a creative lead and producer driven by the intersection of high-end craft and entrepreneurial strategy.
Currently at Meta’s Creative X, I architect global narratives for brands like Instagram and WhatsApp. My work is rooted in curation: identifying and orchestrating world-class talent to translate complex visions into immersive stories. My approach was sharpened in the editorial and documentary space, collaborating with storytellers like Damani Baker and Cameron Russell to produce work defined by narrative depth and cultural impact.
Beyond the world of marketing, I have built an independent business practice through Small Snack and The Garnish Co. This founder mindset defines my approach—I don't just orchestrate programs of work; I pitch, build, and drive stories forward to create genuine business impact.