New Balance: London Marathon

The Challenge: For New Balance’s London Marathon sponsorship, the objective was to capture the raw, textural aesthetic of the city’s running culture while operating within a streamlined budget, a highly condensed timeframe, & multiple brand stakeholders.

The Strategy: I architected a system of simultaneous photo and video sets to maximize creative output and scale the asset library. By curating Director Will Mayer (Stink Films London) and Arcade Edit, we prioritized a high-fidelity, artful approach that leaned into the grit of the environment with the flexibility to manage multiple stakeholder inputs.