Wendy's
🍔
Wendy's 🍔
I worked on Wendy’s from 2016 - 2022. I produced broadcast, radio, social, print, product, and immersive projects.
These are a few of the highlights.
Wendy’s Cameo
Wendy’s launch on Cameo
Wendy came to life on Cameo for the ultimate Roast Day (goodbye Twitter!!)
Working with Psyop’s animation & interactive team, we designed & tested multiple iterations of an animated Wendy character to find the perfect representation of the brand hero.
In an effort to create a scalable solution that would be nimble enough for quick fan interactions + reactions, we created a custom app. We auditioned thousands of voices to find the perfect talent to bring Wendy’s sass to life. But we didn’t just want our talent’s voice, we built the app from tracking her facial movements so our character had human depth.
This was our first foray into the world of a talking Wendy and it couldn’t have been better received.
Wendyverse x Meta
Concept Art
Custom oculus charging base
Wendyverse x Meta
Wendy’s partnered with Meta to launch Wendyverse, marking Wendy’s continued foray into gaming in the Metaverse. Wendyverse has five worlds: town square, frosty mountain, spicy nug island, biscuit dome, and sunrise city, featuring Wendy’s breakfast.
For onsite activations, we designed and fabricated two custom Wendy’s branded Oculus chargers for fans to experience Wendyverse live.
March Madness + NCAA campaigns
Broadcast
Broadcast
Social
Wendy’s biggest fans: Reggie Miller + Reggie Bush
2019 - 2022
This is an ongoing series featuring Reggie Miller and Reggie Bush, Wendy’s biggest breakfast fans. We started the campaign concept in February 2019 for our March Madness but, when Covid lock downs cancelled all the games, we quickly re-edited the content into “Reggie’s Bubble.” From then on, we’ve kept the joke going.
Directors: Clay Weiner/Biscuit + Fatal Farm/Picrow
Wendy’s Breakfast Launch
Broadcast
Social
Social
Wendy’s Breakfast Launch
Wendy’s 2019 breakfast launch was the biggest thing the brand has done in the last decade. The campaign launched an entirely new part of the business featuring an entire new product line up. The project started in 2018 with a test shoot of the 20+ products to begin building proof of concept edits to sell in the campaign concept “America’s Favorite Breakfast *They just don’t know it yet.”
We took the opportunity to audit our current tabletop work, triple bidding three new partners to bring a new look + feel to the new day part. We shot 14 days with Eben Mears at Psyop with two simultaneous sets capturing both hero TV shots and a library of products on green.
In the end, the 6m+ launch campaign included 6 :30 TV spots + 6 :15 cut downs, a library of product footage, and a series of social content — two of my favorites included above.
Breakfast TV launch
Live Action: Shawn Z / Tool
Table Top: Eben Mears / Psyop
Editorial: Alex Hagon / WHP
Breakfast Test Kitchen
Best Friend TV
Hallowendy’s
Hallowendy’s
Wendy’s re-launched their fries with a hot & crispy guarantee — it’s a big deal (and they’re really good now). This coincided with Halloween so, we thought it would be fun to poke fun at soggy fries with some Halloween movie parodies. We chose three films: Poltergeist, Halloween, and Birds. We shot these three films using all practical elements to stay as true to the genres as possible.
The launch of these films coincided with a ‘scare thru’ House of Fryght, a haunted house activation in Jacksonville, FL.
Director: Vince Peone / ArtClass
Activation: TMA agency
Bourbon Bacon Cheeseburger
Broadcast
Social
Print / social
Print / social
Bourbon Bacon Cheeseburger Launch
I’ve produced a lot of LTO product launches but, this one had a really great THEME and we love a THEME. The broadcast work followed the current campaign at the time - “The Mcboredroom” while we took the opportunity to really lean into the bourbon ad parody across social. We created a (bacon) bourbon origin story content series for social and 6 hand painted print spreads a la 1950’s bourbon ads.
TV
Director: Nick J / Gifted Youth
Editor: Sam PK / WHP
Digital
Director: Pete Marquis / Strike Anywhere
Destination Wendy’s
Destination Wendy’s
Sandal’s parodies shot in Costa Rica - this project gets to be on the short list because it’s burned in my memory as the most desperate I’ve ever been for a shower in my life AND because that resort was absolutely terrible but we did such a good job making it look nice.
Director: David Shafei / WW7
GGGGIANT JUNIOR
Giant Junior Bacon Cheeseburger
We created a giant driving three wheeler, giant helmet, and giant pads for the launch of our Giant Junior cheeseburger campaign. Our goal was to have an activation where people could drive the bike (hence why we made it functional) but, instead, Wendy’s opted for social content. The most expensive prop I’ve ever made.
Director: Dan Gedman / Liquid 9
Fabrication: Hero Solutions
MY FIRST TV SPOT
My very first TV spot
My favorite of all time - I love it even more than the sea.
This won grand prix believe it or not!
Live action: Darren Weninger / MK Films
Edit: Glorily Velez / WHP